The P.R Team is experienced in knowing the Media’s preferences as well as the individual Journalists needs and angles. We are proficient in the distribution of Media information/material - releases, photographs etc.

The promotion of Film/T.V Productions to the correct Media

Clear distribution of facts, figures, objectives and goals of the Production, all of which is handled with professionalism, courtesy and diplomacy at all, times.

The P.R Team’s role

Create an informative media release about the pre, during and Post Production
Distribute the same to the relevant Media
Create a Media pack and E.P.K.
Create, gather & build relevant information/fascinating facts/story lines that will be relative to the Production and distribute the same regarding the Production, Stars & Celebrities, Producers, Directors and specialised talent on set.
Entice and direct the Media to cover the same.
Co-ordinate the on set photo shoot with Journalists and those to be interviewed
Co-ordinate Media visits to the set, which are insightful and unique to that particular Production, showcasing the highlights in order to create interest.
Co-ordinate telephonic interviews at convenient times to the Stars, Celebrities, Producers & Directors etc.
Alternatively this can be actioned by means of email where the Journalists email a list of questions and The P.R Team co-ordinates the answers to ease the time schedule of those involved

Media distribution

The film Media.
The entertainment Media.
Internet and E-zines
The specialist Media such as ones specialising in certain elements pertinent to the film or specialist skills used on set e.g. wildlife, historic, children etc.
The country of origin of the Production such as the US/European Media relying information to those ‘back home’.

Media visits will never interfere with the daily running of the Production. They will be contained and co-ordinated to a minimum.

Crisis P.R

Our team is fully capable of preventing or saving what could be a P.R crisis. People’s reputations such as the Channel/Producers/Directors/Star and Celebrities have their name and reputation on the line with each and every Production. We realise the enormous importance of this.
We have the knowledge and expertise not only to create Media awareness but to also prevent it should the same be seen to attract negative publicity. Each client and their needs are treated with the utmost respect and diplomacy and of course the vital ‘Client Confidentiality Clause.’

Mission Statement

To reach the correct target market Media
Create awareness of the Film/T.V/Production within the film industry and general public news mediums
Develop local, national and international publicity depending on the client’s needs.
Generate positive Media interest about the Production, Post-Production and release.
Reiterate the core essence and purpose of the Production throughout the Media liaison
Create Public Relations opportunities should the client require this function such as link to a subject/cause that is relevant to the Production, its characters, Stars or Celebrities.
Provide networking opportunities with key industry figures, Celebrities & other VIP’s.

Behind the scenes Action Plan

Educate ourselves on the Production and those involved with the same
Create a publicity public relations plan
Create enticement story/angles for the targeted Media
Map out the targeted Media list
Arrange interviews with Stars/Celebrities and other key cast members such as Producers/Directors and on set talent experts
Arrange for media photos to distribute to Media
Compile a Media Kit, E.P.K, inform Webmaster for relevant Website updates
Co-ordinate Media Conferences
Promotional Screenings
Arrange Launch Functions

Media Analysis

Monitor all Media/radio coverage where possible
Gather feedback from private (industry/invited public) screenings
Media Analysis
Complete and detailed Unit Publicity Report