The P.R Team was established in 1998 in Cape Town, South Africa as a boutique Public Relations & Publicity Company specialising in hospitality, leisure and celebrity representation. We are committed to rolling up our sleeves until the job is done by using good, old fashioned work ethics – there are no second chances in P.R! Our clients are not just a file number or merely an account, for us they form part of our team as we work together to deliver the best results possible while exceeding expectations. We’re fortunate to be in the position to select those we wish to work with – those who share the same energy and passion for life and work.

The team is headed up by Peter Unsworth who hails from a showbiz and hospitality background. “It’s all about honest business relationships and representing clients with a hands-on approach through a personalised service is the only way we work.”

Born and educated in England, he gained entry in 1985 to the renowned Northern Ballet School, Manchester. In 1988 he began his professional dance career and worked at some of the most famous theatres in the world. On reaching the level of Dance Captain, Principal Dancer, Choreographer and Company Manager, he went on to be Assistant Artistic Cruise Director and became more involved with the marketing and PR side of the business.

In 1995 he gained a Distinction in Public Relations through Damelin College, South Africa and has held P.R positions at Sun International – Sun City Resort and P.R Manager with a leading safari company before establishing The P.R Team. He is also a guest lecturer at Varsity College & writes for various publications.







CLIENT LIST (past & present)

“The recipe behind a good organisation is truly understanding
your client’s needs, delivering a quality product and working as a team – these are the hallmarks for success,” Peter Unsworth.


View Restaurant Opens at Four Seasons The Westcliff Johannesburg

Glamorous interiors and dazzling city views provide the backdrop to modern, produce-driven cuisine at dinner-only View at the Four Seasons June 2015, Johannesburg, South Africa; Johannesburg’s iconic hilltop hotel, Four Seasons The Westcliff, has opened a signature restaurant under the direction of executive chef Dirk Gieselmann. Named View, in celebration of the landmark property’s magnificent […]

Shamwari-uYilo Solar Powered Anti Poaching Vehicles

March 2015 – Shamwari Game Reserve, part of Shamwari Group, in conjunction with key partners – South African National Energy Development Institute (SANEDI-Electric Nissan Truck supplier), Powertech (ATV battery supplier), Tracker (Vehicle telematic equipment supplier) and Imperial Green Mobility (ATV fleet supplier) have unveiled their first electric safari vehicle, which is hoped to help make the […]

Lionesses Dream Ticket to Africa with Peter Andre to Wave Them Off at London Heathrow

International wildlife charity, the Born Free Foundation have announced that two rescued circus lionesses, sisters Maggie and Sonja, will embark on an epic journey ‘home’ to Africa this week on the inaugural Kenya Airways Dreamliner flight from London Heathrow via Nairobi to Johannesburg.Singer, TV Star and Born Free Patron, Peter Andre, will be making a […]

World’s Leading Eco-Lodge Awarded to Eagles Crag Lodge

December 2014 – At the World Travel Awards Grand Final Gala Ceremony 2014, held last night at the exclusive host hotel CuisinArt Golf Resort & Spa in Anguilla, Caribbean, the title of the World’s Leading Eco-Lodge was awarded to Eagles Crag Lodge here at Shamwari Game Reserve, part of Shamwari Group. Comments Shamwari Group General Manager, Joe […]

Kurland Hotel Opens a Sanctuary Signature Spa

December 2014 – The 5 star Kurland Hotel, located near the striking beach resorts of Plettenberg Bay on the breathtaking Garden Route has introduced its new look spa, created by the Sanctuary Signature Spas Group, a leading expert in creating, managing and marketing 5-star Spas at award-winning hotels, lodges and wine estates across Africa. The […]



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