The P.R Team was established in 1998 in Cape Town, South Africa as a boutique Public Relations & Publicity Company specialising in hospitality, leisure and celebrity representation. We are committed to rolling up our sleeves until the job is done by using good, old fashioned work ethics – there are no second chances in P.R!

Our clients are not just a file number or merely an account, for us they form part of our team as we work together to deliver the best results possible while exceeding expectations. We’re fortunate to be in the position to select those we wish to work with – those who share the same energy and passion for life and work.

The team is headed up by Peter Unsworth who hails from a showbiz and hospitality background. “It’s all about honest business relationships and representing clients with a hands-on approach through a personalised service is the only way we work.”

Born and educated in England, he gained entry in 1985 to the renowned Northern Ballet School, Manchester. In 1988 he began his professional dance career and worked at some of the most famous theatres in the world. On reaching the level of Dance Captain, Principal Dancer, Choreographer and Company Manager, he went on to be Assistant Artistic Cruise Director and became more involved with the marketing and PR side of the business.

In 1995 he gained a Distinction in Public Relations through Damelin College, South Africa and has held P.R positions at Sun International – Sun City Resort and P.R Manager with a leading safari company before establishing The P.R Team. He is also a guest lecturer at Varsity College & writes for various publications. 








“The recipe behind a good organisation is truly understanding
your client’s needs, delivering a quality product and working as a team – these are the hallmarks for success,” Peter Unsworth.




Kurland Hotel welcomes the Elysian Spa

The Elysian Spa has opened at Kurland Hotel in the Crags, just outside Plettenberg Bay, just in time for the summer season, to offer guests and day visitors alike an array of the latest therapies and treatments using some of the finest products available on today’s market. With an extensive menu of treatments for adults […]

Four Seasons Hotel The Westcliff Johannesburg launches a contemporary high tea.

Once a favourite pastime of the Victorian aristocracy in England, afternoon tea has recently been experiencing a global renaissance: a leisurely ritual savoured by discerning palates from around the world. As Joburg’s streets become ablaze in purple, the Four Seasons Hotel The Westcliff Johannesburg celebrates this iconic blooming with the launch of a decadent jacaranda-themed […]

Jora and Black released into their new African home

28 September 2015 saw the successful release of the two magnificent ex-circus lions that the Born Free Foundation rescued from Bulgaria. Jora and Black’s epic journey took them more than 10,500 miles, via the UK, and concluded on Sunday with their arrival at their overnight camp before final release this morning into their large, naturalistic […]


View restaurant at Four Seasons Hotel The Westcliff Johannesburg has been chosen by the prestigious Champagne house Moët Hennessy as the first Dépositaire of Dom Pérignon Champagne in South Africa.  Dépositaire is a label designating a very limited group of exclusively selected trusted consignees for Moët Hennessy’s most exclusive and rare vintages. To officially mark […]

View Restaurant Opens at Four Seasons The Westcliff Johannesburg

Glamorous interiors and dazzling city views provide the backdrop to modern, produce-driven cuisine at dinner-only View at the Four Seasons June 2015, Johannesburg, South Africa; Johannesburg’s iconic hilltop hotel, Four Seasons The Westcliff, has opened a signature restaurant under the direction of executive chef Dirk Gieselmann. Named View, in celebration of the landmark property’s magnificent […]


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