The P.R Team was established in 1998 in Cape Town, South Africa as a boutique Public Relations & Publicity Company specialising in hospitality, leisure and celebrity representation. We are committed to rolling up our sleeves until the job is done by using good, old fashioned work ethics – there are no second chances in P.R!

Our clients are not just a file number or merely an account, for us they form part of our team as we work together to deliver the best results possible while exceeding expectations. We’re fortunate to be in the position to select those we wish to work with – those who share the same energy and passion for life and work.

The team is headed up by Peter Unsworth who hails from a showbiz and hospitality background. “It’s all about honest business relationships and representing clients with a hands-on approach through a personalised service is the only way we work.”

Born and educated in England, he gained entry in 1985 to the renowned Northern Ballet School, Manchester. In 1988 he began his professional dance career and worked at some of the most famous theatres in the world. On reaching the level of Dance Captain, Principal Dancer, Choreographer and Company Manager, he went on to be Assistant Artistic Cruise Director and became more involved with the marketing and PR side of the business.

In 1995 he gained a Distinction in Public Relations through Damelin College, South Africa and has held P.R positions at Sun International – Sun City Resort and P.R Manager with a leading safari company before establishing The P.R Team. He is also a guest lecturer at Varsity College & writes for various publications. 








“The recipe behind a good organisation is truly understanding
your client’s needs, delivering a quality product and working as a team – these are the hallmarks for success,” Peter Unsworth.




Sally-Ann Creed Launches Activated Nuts and Seeds on SA Market

June 2016 – Nutritional Therapist, Author, Researcher and Speaker, Sally-Ann Creed, has developed a range of activated nuts and seeds for the South African market – almonds, Brazil and pecan nuts as well as pumpkin and sunflower seeds. Initially they are available at selected Dis-Chem stores in the Western Cape, as of mid June 2016, then rolling out […]

Shamwari Game Reserve Introduces K9 Tracking

With the annual increase of rhino poaching not only in South Africa but in the Eastern Cape Province, the need arose to complement the Shamwari Game Reserve Rhino Protection Unit with K9 tracking capacity. The Chipembere Rhino Foundation (CRF) has facilitated and sponsored a dog as they successfully supplied trained dogs for rhino protection elsewhere […]

New Private Island to Open in the Indian Ocean

February 2016 – One of the few truly private tropical islands in the world will be opening its doors from April 2016. Thanda Island is the magnificent beach residence of the Swedish entrepreneur and philanthropist couple Christin and Dan Olofsson. Situated within southern Tanzania’s Shungi Mbili Island Marine Reserve, this private island offers absolute exclusivity for […]

Four Seasons Hotel The Westcliff JHB launches a contemporary high tea.

Once a favourite pastime of the Victorian aristocracy in England, afternoon tea has recently been experiencing a global renaissance: a leisurely ritual savoured by discerning palates from around the world. As Joburg’s streets become ablaze in purple, the Four Seasons Hotel The Westcliff Johannesburg celebrates this iconic blooming with the launch of a decadent jacaranda-themed […]

Jora and Black released into their new African home

28 September 2015 saw the successful release of the two magnificent ex-circus lions that the Born Free Foundation rescued from Bulgaria. Jora and Black’s epic journey took them more than 10,500 miles, via the UK, and concluded on Sunday with their arrival at their overnight camp before final release this morning into their large, naturalistic […]


Send a Message